Discovering Customer Value (KPP1)
Course description
This training is for professionnals involved in Product Discovery and customer/user segmentation.
Discovering Customer Value (KPP1) focuses on "what & how", the selection and definition of the most valuable product features and requirements. This class teaches the underlying models to provide a means to make sense of markets and define products that are optimized for the complex fitness landscapes created by modern consumers.
Learning Objectives
- Students will learn to segment markets by customer purpose and to create personas.
- Using the Fit-for-Purpose Framework, learn the concept of a whole product with design, implementation, and customer experience of service delivery.
- Define fitness criteria in terms of functional and non-functional requirements to meet each of the three whole product dimensions.
- Explore product requirements, learn to categorize them, and map them to market segments as differentiating, neutralizing, cost reducing, or table stakes or regulatory.
- Learn the six commonly recurring fitness criteria: time, quality, safety & compliance, convenience, optionality, and affordability.
- Learn to analyze customer experience using the humans & narrative approach and the Fitness Box Score survey and data approach from the Fit for Purpose Framework and Fitness Box Score.
- Define product strategy using the A-Z Matrix and focus investment and experimentation where it is most valued.
Who is it for?
Anyone involved in managing product features and requirements, as well as customer segmentation, it includes but is not limited to:
- Product Owners, Project Managers, Program Managers, CIO
- Managers, Team leaders
- Product Coaches, Agile Coaches, ScrumMasters
- Anyone who oversees strategic decisions regarding products, improvement, and customer segments
Prerequisites
No prerequisites are required to take part in this training.
Format
The course is a mix of presentations, simulations, case studies, and exercises.
Practical information
- Duration: 16 hours
- In person : 2 days
- Virtual: 4 half-days (4 mornings or 4 afternoons)
- Public class or private class
- In "in person" or "virtual" class
- In English or in French
Certification
- Participants will receive a certificate of completion for the Kanban System Design course (KSD).
- Students completing this course and the Delivering Maximal Value (KPP2) course will receive the Kanban Management Professional (KMP) credential.
- A Kanban Product Professional is an expert in managing upstream, discovery, and innovation activities leveraging the power of the Kanban Method, Enterprise Services Planning, and the Fit-for-Purpose Framework, to manage risk, select the most valuable work, and scheduling it at the optimal time. Kanban Product Professional ́s maximize the flow of value by feeding delivery Kanban systems with the best possible mix of work. They enable improved customer satisfaction and better economic outcomes by segmenting markets by customer purpose, building empathy, and optimizing features and functionality to manage the complex fitness landscape of their market and product domain.
Course fee (2026)
- Full price: €1650 / person
- Early bird (-20%): €1320 / person
- Private session for your company: ask for a quote.
Schedule & Registrations
- Full schedule
- Request for information and registrations: sebastien.goodwin@kudja.fr.